This week has certainly been a bright one for new guitar colours and these new limited edition neon coloured St Vincent models will have you reaching for your sunglasses.
Slayer's main man Kerry King gets a new uber metal machine, designed for crushing riffs and huge solo tones, this axe is not subtle at all, but then would you expect it to be?
Is this new 2018 line-up enough to pull the American guitar legend out of the hole? Having not made much headway the last few years, will this range be the one to turn them around?
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With rising prices in Europe and CITES regulations in place, will the 2018 Les Paul range be able to tempt you to buy one? And why oh why are G-Force robot tuners back?
Slash, Gibson's new Global Brand Ambassador, has got a new range of very green signature guitars for 2017 - with a hefty surcharge if you want his scrawl on it...
With a cool retro '70s vibe, this new reincarnation of the classic RD shape is the latest signature model for Lee Malia of Bring Me The Horizon and is due out in October.
With four new bass models added to its BTB Series, Ibanez adds some more smooth low-end tones to the range just in time for the summer.
Inspired by the behemoth B-25 bombers of the Pacific battles, these two aviation inspired guitars actually have pieces of the plane incorporated into their design.
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Epiphone has often tried to push the boundaries in terms of offering some measure of quality at low prices. But this Les Paul SL might just be a game changer...
Like a rolling stone? Gibson Custom Shop's new Rock Top LP Standard features a look styled on a 'stone' theme, with four models each showing a different variation - and all at the same astronomic price.
When someone with authority and no taste decides to release some high-end Custom Shop guitars, what could possibly go wrong? Well, luckily Gibson has decided to test this theory out for us...
A modern-looking fretless six-string bass with some nifty features and enough tonal options to keep players happy: Will the SRF706 Portamento be a hit for Ibanez?
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Four brand new Custom Shop guitars for 2017 and with some great new finishes and a new artist model as well. Will these new guitars get you fired up for a new guitar?
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Lee Malia from Bring Me The Horizon gets a very tasty looking, traditional Explorer but with some very handy subtle upgrades. Due out next month and one to watch
Classy! Gibson announces a new limited run of Custom models, all dressed in the black 'tuxedo' look for 2017, featuring gold hardware and a nitro finish.
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Traditional American hand made guitars meets a more modern guitar styling with better upper fret access and a cool new look. Looks like Gibson are making a statement and it's a welcome one.
With a cool set of new colours, this new limited run of satin nitro CE models looks set to be very popular. Has PRS finally realised just how cool their old CE models really are?
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Celebrating a relationship that started back in 1997, this new signature bass for Jefferson Aeroplane's bassist Jack Cassady has a deceptively simple configuration.
These new short-scale, semi-hollow Maranello Cavo basses look like they pack plenty of punch, with some nice finishes and some tasty-looking Toaster pickups. But will they play as good as they look?
For 2017, Fender is trying something different, offering us guitars made with some less usual, 'exotic' woods recycled from a variety of sources, including some wood that's over 100 years old...
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Ibanez celebrates 30 years of the RG with something pretty underwhelming.
Looks like Gibson know that many guitarists want a cheaper option: The new S Series range has been announced for 2017. But how are they managing to cut all those costs?
The distinct Bullseye pattern of the Odin Genesis Grail harkens back to the glory days when the Ozzy and Zakk unleashed their music on the rock world.
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Swooping down from above, the new Guild S-200 T-Bird models are due to land at NAMM 2017 - with two different pickup configurations and new finishes. But anyone looking for a trem model will be disappointed...
