Heritage Guitars sues Gibson, alleges “campaign of harassment”
Gibson's lawyers have been at it again - but this time the battle is coming to them
UPDATE: Read the partially redacted court filing here.
If you’re not instantly familiar with the name, Heritage Guitars is the Kalamazoo-based company that took over the original Gibson factory in 1984. Made up of ex-Gibson employees, the company uses the old Gibson machinery to build its guitars. Today, the company issued a statement on Instagram explaining that it had taken defensive legal action against Gibson, citing what it calls an “ongoing and excessive campaign of harassment”.
Heritage Guitars sues Gibson
The Heritage factory at 225 Parsons St in Kalamazoo, Michigan was founded by former Gibson employees in 1985 and is known worldwide for making high-quality instruments. Heritage has produced many single-cut and hollowbody models.
Heritage, it turns out, has had a secret legal settlement with Gibson for almost three decades that governed the relationship between the two companies. In a recent legal filing obtained by Guitar.com, Heritage says that Gibson has “demanded that Heritage essentially cease its business as the only solution that Gibson would accept.” The central issue, presumably, is trademarks on the single-cut designs sold by Heritage Guitars.
Heritage is now fighting back, it seems. The company says it is seeking legal redress against Gibson for a “campaign of harassment”. It also maintains that it’s been sticking to the terms of the agreement reached in 1991.
Since James ‘JC’ Curleigh became CEO of Gibson under the ownership of hedge fund Kohlberg Kravis Roberts, Gibson has pursued several legal actions against other companies. These include confrontations with Dean Guitars, a Cease and Desist order against Kiesel as well as disputes with Warwick. And don’t forget the infamous “Play Authentic” video in which the company threatened smaller guitar makers over copyrights.
And now this. I suppose Gibson thinks it is trying to protect a heritage left in tatters by the former CEO and ownership. But in my personal opinion, it makes Gibson look pretty foolish. Everyone knows that Heritage Guitars has had the blessing of Gibson and that the company is full of ex-Gibson employees. This will leave a bad taste in the mouth for many guitar fans around the world. Surely Gibson should be concentrating on building great guitars and get their own business in order.
But it appears that legal threats form a key part of Gibson’s business strategy. The optics here are bad for Gibson: Goliath engaged in a “campaign of harassment” against David. I’m sure that many Gibson fans will be disappointed to hear of the legal pressure it’s putting on Heritage Guitars, seeing as the two companies worked in harmony together for so long.
You can also read the official statement from Heritage Guitars on their Instagram post below.
- Heritage Guitars sue Gibson: Instagram/Heritage Guitars
Gibson has lost their collective minds.
Yeah pretty much.
If you can dish it out, repeatedly, over many many years, to those who are smaller and weaker than you, then you’d better be prepared to take it.
Gibson doesn’t deserve to survive. It is a supremely arrogant entity trading on long-past glories. I made a decision years ago never to pay the Gibson tax, and regularly they remind me why. Plenty of manufacturers of better products out there who can fill the gap.
I own a Heritage H150 and really love it. It’s nice to own an instrument made by the hands of folks from the glory days. I hope Gibson realizes that this lawsuit is a slap in the face to all Heritage owners as well as the manufacturer. For me, it has gone from “highly unlikely” I would ever purchase a new Gibson in the future to “absolutely not”. How can they possibly rebuild their brand if they come up with ideas like this lawsuit that only serve to make them look exactly like, if not worse than the management team they had before. Their belligerence towards their potential market as well as arrogance to think they can rely on their ever shrinking reputation has got them on an never ending downward spiral no matter what direction they try to go.