Gibson has uploaded a video to YouTube featuring Mark Agnesi, its Director Of Brand Experience. And it’s a bit, well, odd. In the video, he warns builders that Gibson will take action against copyright infringements on their trademarked designs. The gloves are coming off at Gibson, it seems…
Gibson’s latest YouTube video is entitled Play Authentic. Mark Agnesi starts off by running us through some of Gibson’s designs and trademarks. He states:
It’s a common misconception that a brand is just in a logo. The Les Paul, Flying V, Explorer, SG, Firebird, Thunderbird and ES shapes are trademarked shapes of Gibson. The design, from the components to the actual shapes are an integral part of the Gibson DNA.
He also mentions the Les Paul Custom’s Diamond headstock inlay and the 335’s Mickey Mouse ears as some notable features of the Gibson legacy.
He then goes on a mini rant addressing other guitar builders: “You have been warned, we’re looking out and we’re here to protect our iconic legacy”. At one point he talks about the film and television world, saying they can “reach out” to Gibson and “work with” them. He says they should stop “taping over” the Gibson logo, arguing that even if they do, they are still not avoiding trademark infringements. Yet he also assures us that, “This isn’t about us being bullies or trying to stifle the boutique market place.” Erm, OK.
The whole video seems a bit fraught. Maybe that’s why someone posted under the video: “Are they holding you hostage Mark Agnesi? Blink twice if you are in danger.”
How will this play with the players and customers out there? I’m a little concerned that this video will do little to win new customers to the brand. If Gibson wants to protect its legacy, that starts with building build high-quality guitars, ensuring manufacturing standards are excellent and that prices are reasonable. I’m a Gibson user myself and there are reports out there of some guitars with less than perfect detail work like poorly filed fret binding, even on instruments with a premium price tag. But hopefully this will end and we are seeing a return to form for the US guitar brand.
You can watch the slightly eerie video below. Make of it what you will. What’s your reaction? Let us know in the comments section below.
Gibson has now pulled the YouTube video. However, the internet has responded already, so see the The Guitar Show and BigDGuitars response videos below that I have added below, to get an understanding of what the players think about this now pulled Play Authentic video..
UPDATE 18/6/19 – Its Back!
Well, sort of, you have to now visit Reddit to see it in all its cringe worthy glory. As someone called PedalGuy69420, saved the video in full and uploaded it there for all to see.