Fender is in hot water over a now-removed Instagram post that fans of the brand have deemed inappropriate and misogynistic. The company caused a similar controversy last year when it had to ‘let go’ Master Builder John Cruz for an inappropriate social media post. This time, however, it’s a bit embarrassing for the US guitar giant, as it has done a similar thing itself.
Fender criticised for Instagram post
Fender recently shared a post on Instagram, made originally by Fender Custom Shop Master Builder Dennis Galuszka in January, that shows an image of two Jazzmaster guitars with the caption:
“A pair of Brazilians. Ready to hang on your neck or sit on your knee. They honestly play and sound amazing.”
Earlier today Fender reposted Galuszka’s image and caption onto the brand’s official Instagram page, which has now been pulled as followers started to point out why it was inappropriate. Below are just some of the comments Fender recieved from followers on Instagram.
“As a Brazilian woman the caption seems a bit off to me,”
“I love @Fender but not this misogynistic caption.”
“The attempted subtlety of the innuendo suggests that you know the inappropriateness of the comment, but you just can’t help yourselves. That makes it all the worse.”
Camilla Charlesworth, bassist for The Veronicas also got involved and had this to say – “Great guitars as always Fender. Feeling like the caption is unnecessary though. Feel me?”
“It’s more so weird and creepy.”
“Like, you’re referring to instruments as Brazilian women who are ready to hang off your neck and sit on your knee. Like women, Brazilians, people in general, don’t want to be spoken about in that way and it definitely is hinting [at] the idea that, people of colour or like women of colour are submissive and exotic and sexualised.”
“The fact that 50 percent of new guitar buyers in the U.K. were women was a surprise to the U.K. team, but it’s identical to what’s happening in the U.S.,” – Fender CEO Andy Mooney
Should Fender have used this combination of image and caption, especially after last year’s incident? Or do you think the company made an honest mistake? Especially when Rolling Stone reported that Fender believes that half of new guitarists are female.
Let us know your thoughts and views in the comments section.
- Camilla Charlesworth Instagram
- Dennis Galuszuka Instagram post
- Fender Instagram
- Fender John Cruz incident
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