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J. Rockett Audio Designs Broverdrive, a dumb name for a musical overdrive?

J. Rockett Audio Designs Broverdrive, a dumb name for a musical overdrive?  ·  Source: J. Rockett Audio Designs

J. Rockett Audio Designs has announced a new overdrive pedal called the Broverdrive. With a simple layout and good sounds, it’s more than decent. But to be honest I’m finding the weird fixation with the term ‘Bro’ a bit annoying. Let’s take a closer look.

J. Rockett Audio Designs Broverdrive

The official description for the new J. Rockett Audio Designs Broverdrive doesn’t tell you a lot about the pedal’s workings. But it does contain the phrase ‘brotato chip’. Here’s an excerpt:

What’s up Brotato chip? You are probably reading this expecting a sonic description or a comparison to whatever classic amp it is supposed to be. Is it another Tube Screamer derivative? It could be a little of all of those but it isn’t and we have no clue how to describe it other than it is freakin killer.

J. Rockett Audio Designs Broverdrive

J. Rockett Audio Designs Broverdrive

Another overdrive?

Sometimes you think: how many boutique overdrive pedals made in the USA can the market absorb? Recently we’ve written about the Fault V2, the Black and White and the Bogner V2 reissues, not to mention all the drives presented at NAMM 2020. So to stand out, a new drive pedal should bring a bit more than a jokey name. The housing is replete with lots of “bros”, like “brofessor” or “brotein shake”. With controls labelled LEVBRO, BROGAIN and BROTONE, the joke wears thin pretty quick.

The official demo video (below) does have some good tones, though, with a ‘musical’ sound that should be pretty versatile.

The pedal is true-bypass, has a 9-Volt negative tip adapter power socket (no batteries here) and uses the J. Rockett Audio Designs’ replacement speed switch system. It’s housed in a stainless steel enclosure, so it should be pretty bomb proof (I wonder if it will require any liquid proofing?). But I am still not convinced about the marketing on this pedal, which I suspect may have limited its appeal.

RRP – USD 199

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by Jef

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