Despite the online commerce boom in musical instruments, Roland is revitalizing in-store retail with the rollout of a new breed of Roland stores geared toward a unique customer experience. Selected global and US retailers will participate in Roland’s new fully customized Audience Specific Experience (ASX). Intuitive technological enhancements allow the store’s lighting, audio, and video content to be instantly changed to suit the taste of each individual customer.
Apart from providing access to the full range of Roland and BOSS products, the new Roland stores will feature product specialists and demos covering the hands-on application of the instruments. So if your goal is to learn about a certain product’s capabilities for studio use at home or live performance, it should be easy to explore the possibilities in-store.
The new Roland stores offer a more personal touch
Roland’s head of sales and marketing, Gordon Raison, said that “The growth of convenient online shopping has put pressure on physical retailers to offer more than just product stock. Customers are increasingly looking to a shopping trip to provide excitement, discovery, learning as well as acquiring products,” when he spoke about the recent effect that e-commerce has had on retail globally.
He continued, saying that “as a company renowned for innovation and developing the technologies of tomorrow in the music world, it seemed fitting that we should develop the retail experience of the future, as well.”
The rollout of these new Roland stores has already begun, with multiple locations popping up in the US, as well as Glasgow, Montreal, Beijing, Sydney, and São Paulo. According to Roland, this is just a preliminary phase of the rollout, as they plan to expand further into international territories in the near future.