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Origin Effects vs Revival Electric

Origin Effects vs Revival Electric  ·  Source: Instagram/Origin Effects/Revival Electric

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Origin Effects and Revival Electric, two brands in the guitar industry, are currently embroiled in a fierce confrontation about trademarks and have taken to social media to put out their respective sides of this story. So what’s the spat all about?

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Trademark

Two companies on either side of the Atlantic are currently engaged in a battle – using both the American legal system and social media – over who has the right to use a trademark in the US. Both sides have vocal about why they should be allowed to use the trademarked name. And as spats in the guitar industry go, this one’s getting a lot of attention. We’ve put together a summary of where we stand, so it’s time grab some popcorn. Here we go!

Origin Effects RevivalDRIVE

Origin Effects RevivalDRIVE

Revival Electric

Here’s the story according to Revival Electric, an audio electronics firm based in San Francisco run by Travis Harris. Revival says that roughly 18 months ago, Origin Effects “blindsided” it with legal action after Origin’s RevivalDrive pedal was denied a trademark in the US because Revival Electric held the trademark to the Revival name. According to Harris, Origin Effects could have just reached out or changed the name of the product to avoid any confusion. Instead, he says, the firm decided to go after Revival Electric by filing “false allegations” and making “malicious and aggressive claims” in an attempt to get the trademark office to remove the existing trademark for Revival Electric, opening the way for Origin to trademark the RevivalDrive name in the US.

Revival says Origin Effects is illegally using the Revival name, infringing on Revival Electric’s trademark it says it’s held for over 12 years.

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Origin Effects viewpoint

Not so, says Origin Effects. The UK-based company says that after receiving no response to its approaches to Revival, it received demands for royalty payments, an attempt, it says, to “unscrupulously profit” from the Revival trademark. It also says its legal actions are confined to the trademark system, and that it’s not targeting Revival Electric directly with legal action.

Our repeated efforts to make contact with Revival Electric yielded no response. Given that Revival Electric’s website appeared to be dormant, we felt it was reasonable to continue with efforts to register the name. Only by starting a formal process were we able to make contact with Revival Electric, at which point we attempted to negotiate a settlement, including an offer to rebrand our products.  Unfortunately, things escalated beyond our control when Revival Electric demanded royalty fees for all sales of Revival products that we are unable to meet.

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RevivalDrive: Who should be allowed to use it?

Legal disputes in the guitar industry often focus on things like body or headstock shapes, like the disagreements between Gibson and Heritage, or Gibson and Collings Guitars. In any case, it looks like the only real winner here will be the lawyers. What do you think? Who’s right, who’s wrong?

Find out more about Revival Electric and Origin Effects

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by Jef
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3 responses to “Origin Effects vs Revival Electric: Two companies, one trademark”

  1. Q says:

    All the problems in the world and we still get this petty crap happening. It’s one word, both use it and shut the f**k up.

    • Ab. says:

      Watch KDH’s video, Origin did ask for an agreement and got no response. Then Origins discovered Revival barely sold any pedals for a couple of years and ONLY THEN filed an official request to reclaim the name

      The Revival post was probably a freak-out…. but it’s inaccurate

  2. Don says:

    This stuff should NOT be in social media. If you take it to the courts then leave it in the courts. Even if you don’t take it to the courts, do not put this kind of crap on social media. Work it out!

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