Gibson confirms the Epiphone Slash Collection and more
Epiphone Slash Collection out on 20 July 2021
Gibson has ‘officially’ confirmed the Epiphone Slash Collection, plus a host of new signature models for the coming weeks. We have already seen the new Gibson Adam Jones USA Les Paul Standard model being teased in the last few days. But now there are even more signature models imminent.
Epiphone Slash Collection
The Epiphone Slash Collection, first teased by Slash via his Instagram account back in January, is set to officially debut on 20 July. This new affordable line of guitars based on the Gibson Slash Collection will include Epiphone versions of the Slash Les Paul Standard, Slash “Victoria” Les Paul Standard Goldtop and Slash J-45 acoustic guitar.
“Our new Epiphone Slash Collection brings our collaboration with Slash to the next level, expanding the offering of the iconic Slash models to Epiphone with an accessible price point,”
“Slash was intimately involved in every aspect of the development of his new Epiphone Collection, and we are all excited to see his fans around the world rock out with them!” –Cesar Gueikian, Gibson Brand President.
Tony Iommi, Jerry Cantrell and Nathaniel Rateliff Signatures
Gibson has also teased more signature model guitars, such as the new Jerry Cantrell “Wino” Les Paul. It’s uncertain if this is the guitar Cantrell shared on his Instagram account, or if it’s an as-of-yet unannounced acoustic model. Speculation on The Gear Page is that it may be a signature Hummingbird model.
- Gibson USA Tony Iommi SG Special due out on 17 August
- Gibson Custom Shop Jerry Cantrell “Wino” Les Paul due out on 24 August
- Gibson Acoustic’s Nathaniel Rateliff LG-2 Western Acoustic in Vintage Sunburst on 31 August.
We will keep you updated over the coming weeks and share any more official information that Gibson releases during Summer NAMM 2021 over the next few days.
Let us know what you think of all these new signature models due this year in the comments section below.
More Information on Gibson and Epiphone
- Slash Instagram post Epiphone Signature Les Pauls: Instagram/Slash
This is so boring. Cesar Gueikian with his little poser bracelets is more interested in celebrities and endorsements than in making awesome Gibson and Epiphone guitars. Enough with all the artist models please. How cool would it be if they had Epiphone and Gibson reissues of all the years people love without the exorbitant Custom Shop tax.
Considering the company’s biggest selling electric is the Les Paul model, you could argue he is just following their tradition.
Not really. The Les Paul was a truly new model back in the 1950’s. All of these artist lines are just re-hashed of the McCarty era with spec changes.
The point wasn’t meant to be dismissive of all artist signature lines and endorsements – but that seems to be at the center of all their efforts rather than focusing on the guitars themselves. Listen to interviews with Cesear and JC – they are hyper focused on the brand value (not guitar value), and artist models. Custom shop and direct-to-consumer is second, and last of all are the heritage of the guitars themselves (quality, materials, catalog lineup, era focus, etc).
They are former bankers, and if you look at banking reports (specifically from GS) they cited for years in their reports that what the guitar industry was missing was guitar player “icons” in marketing. This is the exact playbook these guys are following. If it works, great! But I just wish they would focus on the golden era guitars more and bring those down to a more accessible price.
It is a basic business practice, find a name that is famous and associate your brand with them in some way. Not saying I think it is great, but I can understand why they do it. The same with harkening back to 1950s construction techniques, and upselling faux vintage, as consumers like a story, even one that is fabricated. The aged, beaten up look is about as cool as ripped jeans on someone’s overweight dad, but the consumers love it!