In today’s top story in music tech, Fender acquires Presonus in a move that could have a huge impact on the recording industry world. Fender Musical Instruments Corporation (FMIC) is currently the largest manufacturer of musical instruments worldwide and as a household name in music for over 75 years, it seems this acquisition will offer diversification and specialization in new areas. Based in Baton Rouge, Louisiana, PreSonus Audio Electronics, Inc. has been a steady innovator in recording and live music solutions since the mid-90s.
Fender acquires Presonus in a game-changing power play, the question is why?
Although PreSonus has always been a producer of consistent quality hardware, it’s their software development division that has created more waves than many in the industry since the introduction of Studio One in late 2009. This is a massive expansion for Fender, as the Studio One user base is a dynamic and steadily growing community this provides the perfect platform for the development of new virtual instruments and audio processing tools as well as hardware peripherals. Fender’s extensive history provides all the market data necessary to turn this merger with PreSonus into a launching pad for exciting new developments in the future.
Were it not for the overwhelming success of the Studio One DAW software system, it seems unlikely that an acquisition of this nature would have taken place. The move is certainly an exciting prospect for Studio One users, as there will be interesting developments on the horizon, but this could also be the first of many acquisitions for Fender, as they continue to diversify into the world of music production software and DSP solutions. Nevertheless, it is an interesting shift in the market, and we’ll keep an eye on the Fender newsroom feed in the next few months.
What’s your take on the acquisition? What direction do you think Fender is going to take PreSonus in the future? Let us know in the comments below.