It appears that Rick Beato will be getting his own signature model guitar sometime later this year. The YouTube star has been working with Gibson and is opting for a classic design for the model.
Gibson Rick Beato Signature Model?
If you don’t already know, Rick Beato is a bit of a YouTube star, with currently more than 2 million followers on his channel. During his New Year’s Eve live stream, he dropped the bombshell that he has a new Gibson signature model in the works that should be out sometime around the summer of this year.
Double Cut Special
The guitar will be based on a Double Cut Special with a few of his personal tweaks. It will also bear his name, which is a pretty big deal for a guitarist who is not associated with a band or any major recordings. However, he does reach a pretty massive audience, many of whom are guitarists, so it kind of makes sense that he would work with a company like Gibson on a signature model.
He can certainly play, and has a great knowledge of music theory, can dissect classic recordings and is good at breaking down music, styles and songs to make them easily digestible for his viewers. I enjoy watching Rick’s videos and he often has some helpful insights on various subjects.
Of course, some people have already made up their minds on whether or not he deserves his own signature model. Over on the TGP forum there is already a thread gaining lots of positive and negative comments about this impending guitar. You have to consider that in the past Gibson has given signature models to people like Kiefer Sutherland, who isn’t commonly known as a guitar player to many people.
I think in this day and age, with YouTube content creators reaching a far wider audience than ever before, I can certainly see the logic in a big guitar company wanting to collaborate with them. Successful YouTube channels have a huge global platform with lots of new content weekly, if not daily, and so it makes perfect sense.
Currently, there is nothing official on the Gibson main page, but we’ll keep our eyes peeled. I quite like the idea of a Double Cut Special as a signature model and if the specs are good, it could be a sweet guitar.
Let us know what you think in the comments section below. Is Rick Beato a good fit for Gibson?