Gibson has announced a new colour scheme or two for 2017 for their Les Paul Standard range. What is more interesting to me is they have used a shot of a damaged guitar for their promotional material on the website!
With an RRP of USD $4799, you would think that Gibson would have at least chosen an undamaged guitar for their promotional materials surely? Well, unfortunately not. This is the marketing shot the company has published here:
Just check the back of the guitar on the screen shot below and you will see an obvious chip on the bottom edge of the guitar.
“Gray never looked so good” is the heading they chose to use for this guitar. How ironic. They clearly let this ‘good looking’ guitar through the net and into the wild. Quality control?
How did this get through proof reading the site? You can clearly see a big chip out of the Oxford Gray paint job!
I have been saying for a while that Gibson’s standards have been dropping, but this one is a bit of an embarrassment even for them, surely?
Launching a brand new colour and then putting up damaged promo shots on your own site is not a great way to encourage your customers to part with their hard earned cash.
RRP – USD 4799
Gibson Les Paul Standard 2017 in Oxford Gray page