by Jef | Approximate reading time: 2 Minutes
Fender NFTs?

Fender NFTs?  ·  Source: Fender

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Fender has filled a trademark application to enter the world of NFTs . Could we see a similar move from the California guitars maker to the one Gibson made earlier this year? Would you buy a virtual Strat or Tele?

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NFTs Trademarks

This new trademark application was spotted by Mike Kondoudis and shared online via his Twitter account. According to the trademark application made by Fender, filed on 28 April 2022, Fender aims to provide the following:

  • Virtual goods, including digital artwork, photographs, videos, and audio recordings featuring music and musical instruments.
  • NFTs (non-fungible tokens)
  • Online non-downloadable information about these virtual good, plus access to virtual goods related to NFTs and other crypto-collectibles.
Fender Trademarks for NFTs?

Fender Trademarks for NFTs?

Virtual Stratocaster & Telecaster

Fender already owns trademarks for these for its guitars, including the Stratocaster and Telecaster, etc. These new trademarks are purely for  “virtual goods, namely, digital artwork, photographs, videos, and audio recordings featuring music and musical instruments,” all in the form of “non-fungible tokens (NFTs) and other crypto-collectibles.”

Could we see NFTs of these two iconic guitars sometime in 2022?

Well, probably. Especially as Gibson has already gone down that road, as well as ESP. Plus, artists like Joe Bonamassa, Matt Bellamy, Yngwie Malmsteen and the Rolling Stones’ Keith Richards. My real question though is, who would want to buy them?

Fender American Performer Series Stratocaster

A new Fender American Performer Series Stratocaster may be a better investment.

Are Non Fungible Tokens a worthwhile investment?

The world of crypto currencies and NFTs is still seen as being very volatile by many, with values on Bitcoin plummeting 50% in the first 5 months of 2022. Also from my experience, many guitar enthusiasts are quite stuck in the ’50s and ’60s when it comes to brands like Fender. So new fangled technology just confuses them. For example, many of them won’t even use a Line 6 Helix.  Though I can see the younger audience going for it. But the old guys will probably just scratch their heads and laugh at non-fungible tokens!

I know that I would rather invest my money in either a new USA made Stratocaster or Telecaster. At least I could have fun playing a new guitar. Or maybe gold. I would probably invest in gold. As then I could sell it and buy a new guitar.

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10 responses to “Fender files trademarks for NFTs: Could we see virtual Strats?”

  1. Ab. says:

    Where do we go to tell them it was a stupid idea then, and way worse idea now ?

    (Thank god NFTs are dying. It was painful to witness.)

  2. JP says:

    Well I’m stuck in the 70s and 80s so, for one of the ‘old guys’, I’m positively contemporary 🙂

    I know you’re being a bit humerous here, but I also think you’re being a little unfair, stereotyping older musicians as out of touch, with the quip that that ‘new-fangled technology confuses them’.

    I mean, if you’re a musician with money to invest, why would you throw it at an over-priced picture of a guitar (which you don’t actually own) – which is what an NFT essentially is – than a real guitar?

    I don’t think you can really compare NFTs to stuff that you can actually use, whether it’s a vintage Strat or the latest Helix, Kemper or software effects, etc. You’re comparing apples with oranges there.

    In defence of all the older guitarists out there, for me the world of NFTs is summed up by several old sayings, starting with ‘With age comes wisdom’, via ‘There are people who know the price of everything and the value of nothing’ and ‘The difference between young and old people is that young people think they know everything, old people do’ to – perhaps most pointedly – ‘A fool and their money are easily parted’. 😉

  3. Jef says:

    In my day we were all investing in tulips…

    • JP says:

      For me that would be no better than NFTs. Tulip bulbs would just shiver under the soil and refuse to appear 🙂

    • Feurope says:

      You mean those Gibson Theordores, Jeff? :p
      Honestly, NFTs and such humbug… if Banksy stuff getting sold on while on someones house isnt weird enough. But then I bet Fender doesnt want to miss out on the money grab. All part of what business do these days, right? More profit every year, otherwise you’re a loser… it’s all kind of sad if you ask me

  4. conditionals says:

    Please say sike

  5. Molul says:

    Would you buy a virtual Strat or Tele?

    No.

  6. Yes yes no no says:

    There are fewer than 400,000 NFT investors worldwide. The crypto market just crashed. NFTs have been dead for months.

    Why now?

    Fender out here being more out of touch than Gibson circa 2018.

  7. midipoti says:

    NFT are not simple images (if you think so, you haven’t done your homework on the subject). NFT (valuable ones) are a “right” to something. For example, Bored Apes Yacht club is actually a club with goodies and invitations to festivals, etc…
    Even in arts, the price of a painting is the price of the tickets sold to see it. Exemple: Mona Lisa is at the Louvres and millions of people pay a ticket to see it in real.
    Finally, NFT are an experimentabout how rights can be managed in the future out of any state administration. The abuses and fake projects are a normal phase. it does not mean it will stay like this forever. But I am pretty sure NFTs are a technic that will be widely used in the future.

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