Blue Microphones acquired by Logitech for $117 million – what does this mean for Yeti?
Blue Microphones is well known for its affordable USB condenser mics like Snowball & Yeti, and perhaps a bit less for its high-end studio models. Popular among podcasters, video bloggers and bedroom musicians, these models naturally caught the eye of gamer gear leader Logitech. They liked Blue so much, they decided to spend USD 117,000,000 to acquire them.
That’s right – Blue is now a Logitech brand, joining the likes of Jaybird and Ultimate Ears. Don’t worry, though, Logitech isn’t turning Blue into a gaming brand anytime soon. It’s likely going to use the mic maker’s ample technical and design expertise to upgrade its own microphone and headset products, in addition to creating entirely new ones. Blue, which is currently busy working on “great new products”, will also benefit from Logitech’s global distribution machine.
It’s certainly an exciting opportunity for two leading companies to build great things together – and perhaps bring decent quality vocal recording into more people’s homes. Blue seems very pleased with the development, citing Logitech’s “vast resources” as capable of “supercharging” the company. We’ll see how it’s turning out for these two in the years ahead.
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