This week, Beatport acquires Ampsuite in a move that will allow the platform to offer more comprehensive services. Like many tech companies within the music sphere, Beatport is aiming to provide solutions at every step of the process – from music production to sales and publishing. With Ampuite’s technology behind it, Beatport will integrate these services into the platform. Headed up by Alex Branson of the Music Services division at Beatport, this new merger will form a synergy with the current Ampsuite management team.
Beatport acquires Ampsuite, but who are they exactly?
Over the past decade, the UK-based music technology company has provided the tools used by independent music labels and will continue in the same capacity, offering its software and distribution solutions to digital music retail platforms. Ampsuite’s Co-founder and Director, Keith McDonnell, expressed optimism in saying that “Becoming part of Beatport’s extensive ecosystem will enable us to develop & bring software solutions to an even bigger audience. We’re excited to get started.”
Meanwhile, the Beatport CEO, Robb McDaniels stated that “We admire the SaaS products that Ampsuite has built and believe that our entire community of artists, labels and distributors can benefit from a more seamless integration with the Beatport ecosystem. We have a very unique relationship with our content partners and DJs of all types around the world, and this expanding set of tools and services will only help to accelerate growth for our entire community over the next few years.”
This past year, Beatport has launched a number of new offerings for its userbase such as the redesign of a playlist creation app for DJs. In addition to this, the Beatport DJ app was launched in April of last year for Beatport Link subscribers as a tool to streamline the workflow of a DJ. According to Beatport, their promotional tool, Beatport Hype has also been well received since its introduction in 2019. Beatport rebranded in June 2021 with Stockholm-based brand agency, Kurppa Hosk, which has also worked with Sonarworks and Soundation. At the same time, they become the first platform to accept Bitcoin and announced plans to release an NFT-based audio-visual compilation entitled Music For Future Dance Floors.
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