Universal Audio has teased a new product named LUNA for NAMM 2020. We don’t know much yet, except the name. But the rumour mill is already running wild, and there are some clues as to what LUNA might be.
Universal Audio LUNA
Universal Audio has set up a web page at uaudio.com/namm with a short video loop of what looks like a reel-to-reel tape recorder. They’ve carefully chosen the angle so that we can only guess. What does that mean? The chances that UA will introduce an actual analogue tape recorder are probably pretty slim. What else could they have in mind?
Secondly, the product will be named LUNA, we do know that much. But what does it stand for? Luna is the moon, a satellite of planet earth. This could be a clue that it’s some sort of networked solution. Are they thinking along those lines? Or is it an acronym? This one is hard to crack.
The third clue: Five horizontal, coloured bars which stretch across the web page, looking very much like tracks in a DAW. This could mean that LUNA has something to do with multi-track recording. Is Universal Audio about to release its own DAW software? Or maybe an integrated software / hardware recording solution?
And here’s the best of them all: Gearslutz user “hihello” has dug up a trademark application for LUNA, filed by Universal Audio in October 2019. Among other things, it reveals that LUNA has something to do with “computer hardware and computer software programs for audio and music production”, and “networked audio hardware”.
So what do we make of this? Speculations about a successor to UAD (UAD3?) have been floating around for quite some time – is this it? But how does that fit in with the clues from the website?
What do you think, and do you know more? Let us know in the comments!