Approximate reading time: 2 Minutes
Gibson ES models destroyed

Gibson ES models destroyed  ·  Source: YouTube/BJs World

After a video was posted two days ago of Gibson destroying hundreds of Firebird X models, another (subsequently removed video) has emerged of what looks like Gibson destroying what looks like ES guitar models.

Gibson ES Guitars Destroyed

YouTube channel BJs World today uploaded another video its proprietor says shows Gibson destroying guitars, Its title: ‘Putting down Gibson ES Guitars. New unsold Gibson guitars being demolished at the factory’.

According to the channel hosting the video, which has since been removed, these were new instruments. It makes you wonder what can be so wrong with these guitars that they are destroyed like this rather than, say, auctioned off for charity or stripped down and recycled?

What we don’t know is when this video was shot. It could have been under former CEO Henry Juszkiewicz or perhaps more recently under James ‘JC’ Curleigh‘s watch. It looks like the room in the background is part of a building site. The third video below contains footage purportedly of demolition work on Gibson’s old factory in Memphis, which was sold off last year. Production of the ES guitars were moved to Gibson’s main factory instead. Does this place the new “ES destruction” video at the the old Memphis site? It’s just a guess.

I watched the video before it was removed from YouTube and managed to grab a screenshot. I cringed every time the guy stamped on the guitar necks, but at least the bandsaw was clinical and efficient (compared to a caterpillar track!). In the video, a man also bandsaws off the Gibson logo from the top of each headstock.  

Gibson ES Guitar getting stomped on

Gibson ES Guitar getting stomped on


Thankfully The Guitologist and Shnobel Tone have uploaded a video containing the pulled footage, so you can see some of the carnage. The Guitologist also gives a few of his own opinions on the Gibson guitar destruction videos from the last few days, it’s worth a watch.


by Jef