Native Instruments (Once Again) in Preliminary Insolvency – What Happens Next?
Assessment of Current Developments
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Native Instruments (Once Again) in Preliminary Insolvency - What Happens Next? · Source: Native Instruments
The news of Native Instruments GmbH’s preliminary insolvency is causing quite a stir in the music technology scene. According to official documents from Berlin (see the article on cdm), proceedings are underway against the company. This puts the spotlight on a manufacturer that has been a mainstay in studios, on stages, and in production environments for years. This is a turning point for you because NI has long been part of the standard digital music production repertoire – and not just because of Kontakt, Traktor, and Maschine.
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Native Instruments has been Declared Provisionally Insolvent
In recent years, the company has undergone several structural changes that have not always been clearly communicated to the outside world. First, the investment firm Francisco Partners came on board, then Soundwide was formed as a merger of Native Instruments, iZotope, Plugin Alliance, and Brainworx. Later, the company returned to focusing on the Native Instruments brand. These changes indicated that the company was undergoing a period of major restructuring.
Preliminary insolvency proceedings are now underway, and according to available information (see cdm), an insolvency administrator has been appointed. Such proceedings often aim to examine restructuring options or find new solutions for the future. This often involves restructuring, potential investors, or the sale of individual business units. It is not possible to assess whether or to what extent Native Instruments can be stabilized in this way at present, as no details on the company’s financial situation are publicly available.
In Transition?
In retrospect, many observers do not consider this development to be entirely surprising. In recent years, particularly since 2019, the company has faced repeated criticism for its often-incomprehensible product strategies and decisions. Massive X failed to meet expectations for a long time, Absynth 5 was discontinued, and the Sounds.com project was terminated. At the same time, the range of sample libraries grew, and some users felt genuine innovations were becoming rarer. These factors led to a loss of confidence among some in the community.
However, there have also been recent attempts to reconnect with users. New developments, such as the new version of Absynth 6 and updates to Maschine and MIDI controllers, suggest a change in direction. However, these efforts have not been enough to stabilize the situation. It creates the image of a company caught between strategic realignments and searching for its core identity.
Is This a Phase of Reorganization?
Should Native Instruments undergo major changes, the consequences would extend beyond the company itself. Many productions, setups, and working methods rely on instruments and effects from this environment. Changes would therefore affect not only the software, but also the people who work with it. What about iZotope and Plugin Alliance? Employees and partners, in particular, find themselves in a period of uncertainty. It remains to be seen how things will unfold, but the next steps in the process will be decisive for the future of Native Instruments.
We will update you here as soon as we learn more.
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One response to “Native Instruments (Once Again) in Preliminary Insolvency – What Happens Next?”
I do have some NI plugins but I’m more concerned as to what will happen to Plugin Alliance. I have a lot of PA plugins and have spent a lot of money with the brand. However, I would be devastated if the brand disappears.