There will be no Musikmesse Fair or Festival in Frankfurt again this year but plans are afoot to evolve the event for next year to recapture a bit of interest and excitement.
It has fallen a bit flat in recent times from an electronic instrument point of view. It was once a European alternative to the NAMM show supported by all the usual software and hardware brands, it even gave birth to the idea of Superbooth. Musikmesse seems to have attracted less and less big names or had any curious products launched with a few noticeable exceptions like Exodus Digital Valkyrie that became the Waldorf Kyra, the Steinberg/Neve audio interfaces and Nord Piano 4 but that was all from 2018.
While it is still the biggest Prolight & Sound gathering in Europe manufactures and punters alike seem to have lost interest. And that’s a shame because for many of us Anaheim is a long way away.
So, what are they proposing? A recent press release says that Messe Frankfurt is working closely with the music industry to develop concepts for Musikmesse 2022. They want to bring together partners and associates from the culture and creative industries and commit themselves to their core ideals of promoting the making of music.
“In close cooperation with the industry and the associations, we have mastered many a dynamic market situation in the past. Like no other industry, music thrives on intensive personal exchange, from shared concert experiences to instrumental workshops. It is precisely for this reason that the still tense situation calls for a responsible sense of proportion – for the music industry and music scene as well as for ourselves as organizers. So we hope to be able to create a realistic perspective for everyone involved in the coming year, if the situation allows, ”
says Stephan Kurzawski, member of the management of Messe Frankfurt Exhibition GmbH.
What does it all mean? Difficult to say but it sounds pretty hopeful. Musikmesse has the potential to get back to being a huge event in the European music calendar. The Festival in the past has organised 100’s of concerts across Frankfurt and brought artists together from around the world. It needs, I feel, to somehow harness the fascination we have with technology and offer something we can’t get from the Internet or from going to NAMM or Superbooth. It’s certainly a challenge and I hope they come up with the concepts that make Musikmesse exciting again.
- Musikmesse website.
- Musikmesse still great for acoustic instruments?: Musikmesse