Joel Korte the owner of Chase Bliss has addressed the fans and buyers of the brand: In a few months, the effect pedals will no longer be distributed through dealers, but only by the manufacturer directly to the musicians.
Chase Bliss goes into direct sales
Let’s call this an interesting development: Chase Bliss will soon only sell directly to customers. Without intermediaries. So the same business model that many smaller pedal manufacturers drive, especially in the boutique sector. However, Chase Bliss already has a very good standing in the FX community and the pedals just speak for themselves.
Reasons for selling directly to customers
Joel Korte explains himself quite transparently – the following reasons are mentioned:
- Growth management
- Product development
- Customer support
When you buy something from a dealer, they always get a certain amount. Which is perfectly normal, because it also has costs for import, storage, shipping and of course the service around it. According to Chase Bliss, less money arrives at the manufacturer and the pedal costs the customer more when buying via a dealer. In order for Chase Bliss to stay with the “low” prices, they have taken this bold new step. And are cutting out the middle man, which should be beneficial for customers in the long run.
Keeping it Personal
In addition, the team will be kept personal. Customer support will also be direct via Chase Bliss, and that should lead to less issues for customers. As they can go direct to the people that create these amazing effects with their issues.
It is also very interesting that in their main markets USA and EU (not: Europe) products will be shipped free of charge and allegedly there are no import fees. This only works because Chase Bliss has some employees in Amsterdam and these units are sent from there. There is also the well–known 30-day return policy. And shipping from the Netherlands only takes a maximum of 1 day longer.
What do you think of the project? Does it increase the integrity of the company or is it not a big deal in the end? After all, many companies from the boutique sector work in the same way.