TikTik’s tendrils keep on reaching further into music and entertainment culture. Its new distribution platform, SoundOn expands the solutions for artists offered by the parent organization, Bytedance. Apart from TikTok, this also includes Resso, CapCut, and now SoundOn. Artists using the distribution services not only retain all rights and royalties, but they receive 100% of royalties indefinitely, while only costing 10% share after the first year on non-Bytedance platforms. As TikTok has been the platform behind the initial success of artists like Bella Poarch, Olivia Rodrigo, and Lil Nas X, it only makes sense that the platform would expand its offerings to creators
How does SoundOn benefit music creators?
For starters, music distribution on this platform is free, and as mentioned, all royalty payments on Bytedance platforms are without any deductions. Built to give new independent artists a platform to connect with and grow their audiences, SoundOn gives users access to a collection of tools to promote their music. This includes support, data feedback from audience engagement, and expertise from SoundOn’s artist team. On top of this, artists can use TikTok’s song tab and get editorial placements on both Resso and CapCut, as well as additional promotion through TikTok’s creator marketing.
According to SoundOn, “TikTok creators are the lifeblood of our platform and the reason sounds become hits. When you release through our platform, our team will activate diverse creators to make videos with your track. This helps you broaden your fanbase and reach new communities that these creators are a part of.”
SoundOn has passed the beta testing phase and is now available in the US, UK, Brazil, and Indonesia. As a market leader, this surely means other platforms will follow this initiative set by TikTok and its affiliated brands. More free distribution services available to artists means more resources to allocate elsewhere, so let’s see where this goes.