Roland and Serato have officially announced that they are joining forces and working together on a new DJ product line as part of Roland’s 909 Day event. Hopefully, this collaboration will be more exciting than the V-Moda partnership announced for 808 Day earlier this month.
Advancement in the world of DJing
At the moment there’s only a teaser video featuring Shinsuke Takami from Roland and Nick Maclaren of Serato. The two talk about their mutual appreciation of each other’s companies, but ultimately they say nothing about the upcoming product. We know Roland are doing something with AIRA on 909 Day, but they are keeping tight-lipped about it all for now.
It’s safe to say that Roland will be making the hardware while Serato will produce some software to accompany it. A no-brainer so far. However, how can these two companies combine to push the envelope of DJing?
Two Players, One Sound
I’d like to see a tight integration of hardware and software, which should be achievable with these two companies. Roland’s Aira product line has gained strength over the last 12 months and there are hints of more to come on 909 Day. Serato has a great reputation and has been around for a long time now in the world of Djing, so I’m expecting something great from their end.
Ideally, this will be something to take on the Pioneer DJ Toraiz SP-16 Sequencer/Sampler. Or perhaps it will be something more substantial that crosses over into the recording world as well? Say a new product that goes beyond live performance and allows you to create completely new music…
Roland’s 909 Day icks off worldwide of 9th September, so not long to wait now…
Serato site teaser here