IK Multimedia have put out a little teaser video about a new product due for release on the 24th August. I guess they hope people will be intrigued and talk it about it over news channels and social media. So, here I am biting down hard on the bait that is “The all-in-one music production station that goes anywhere you want”.
Music Production Station
IK Multimedia are famous for a few things outside their actual product range. One of those is an obsession with all things iPad and iOS and the other is in the inbuilt shop (probably inspired by their iOS obsession). Most, if not all of their hardware products are aimed at the iPad musician. Most of their software like Amplitube and the recently released Syntronik feature stores that sell you stuff directly within the plug-in. So, an all-in-one music production station would undoubtedly have an iPad connection and probably include built-in ways to upgrade it from its basic configuration.
Maybe they’ve combined the two. Maybe the single microphone input, which seems lonely and restrictive on a “music production station” can be upgraded to two inputs via an inbuilt store. Or if you purchase the platinum version it will unlock a further 8 pads and 8 more encoders for you. All right, I’m teasing, a little.
What’s in the video?
What we do see in the video is some sort of desktop hardware. It appears to have very little in terms of input and output. As I say, that seems odd for what they are calling the device. There’s a row of encoders and some small smart strip controls, 8 RGB pads, some transport and editing controls. There’s even an LED display.
They say that “it goes anywhere you want” and has “a whole new meaning of plug and play”. So can we assume battery power? Does this new form of plug and play mean they think they’ve invented the PortaStudio, or the MPC, or the Digitakt? Difficult to say.
I have every confidence that IK will produce something fun, cheap and useful to a certain group of music makers. It’ll be a recorder, with integrated sampling and sequencing, probably an iPad connection and inbuilt store.
See what you think:
More information should appear on the IK Multimedia website.