Following the initiatives of several other tech platforms, Amazon Music is reportedly also making its move into the realm of live streaming, talk shows, and podcasts. We understand that its focus will initially be on live music via virtual concerts, before expanding into these other mediums. As this sector rebuilds in the wake of the pandemic, so the competition develops for real estate in the marketplace. Subscriber-based streaming and online ticketing services seem like the direction in which things are moving, with platforms like Spotify and Twitter diversifying their services to accommodate for this prolonged change in the weather.
With Twitch, Amazon Music already has a dynamic platform to work from
Amazon acquired the popular Twitch streaming platform back in 2014, and it certainly has the resources for integrating and rolling out these proposed live audio features. Amazon Music has reportedly already begun talks with major labels regarding working with their artist rosters on future events. From the looks of things, the aim is to make live music events as accessible to Amazon account holders and Alexa users as any other streamable content on the platform. After changing the podcasting landscape single-handedly, Spotify experimented with virtual concert performances earlier this year with a series of five shows featuring artists like The Black Keys and Rag’n’Bone Man.
The streaming platform is also looking into providing the backend for ticketing services, both for virtual and in-person events in the future. Twitter Spaces is another recent development providing artists and creators with a way to charge anything from $1 to $999 for access to ticketed rooms. At this stage, it’s still unclear the impact these new platforms are having on the industry but having new tools available will certainly allow independent artists to think differently about building their business in the fragmented musical landscape we find ourselves in.