Now that’s a turn up for the books. Gibson has stunned the guitar world by announcing the purchase of Mesa/Boogie. The US amp brand will continue to manufacture products under its own brand name, but is set to function as “Gibson’s Custom Shop for Amplifiers” as well.
Gibson acquires Mesa/Boogie
Mesa/Boogie was founded 51 years ago by Randall Smith and went on to worldwide fame, seen on stages and in studios across the planet. Now Gibson has made what seems a pretty shrewd move, folding the well-known and trusted Mesa/Boogie company into its Gibson Brands organisation. Randy Smith will join Gibson as Master Designer and Pioneer of Mesa/Boogie.
“At Gibson we are all about leveraging our iconic past and leaning into the innovative future, a quest that started over 100 years ago with our founder Orville Gibson,” says James ‘’JC’ Curleigh, President & CEO of Gibson Brands. “Today this quest continues with the addition of Mesa Boogie into the Gibson Brands family, along with the visionary leadership of Randy Smith and his Team who, for the past 50 years, have created an iconic and innovative brand that has stood the test of time. This is a perfect partnership based on our collective professional experiences and passion for sound”.
And according to Gibson, Mr Smith will “continue his passion for tube technology and his vision for building hand-crafted, high performance amplifiers, that continue to redefine how we experience sound across Mesa/Boogie and Gibson.” Sounds promising!
Mesa/Boogie & Gibson
Randall Smith, founder of Mesa/Boogie is quoted in the official press release as follows:
“I’m 75 years-old and still at work every day. This is my art and many of our crew have worked along my side for 30 to 40 years. As we witnessed JC and Cesar transform Gibson, we saw kindred spirits sharing common values and a fierce dedication to quality. Today, Gibson’s guitars are the best-ever and when they asked if we’d like to become Gibson’s Custom Shop for Amplifiers, we envisioned a perfect collaboration that would expand our outreach while preserving our legacy beyond my time. Gibson realizes the unique value of what we’ve all built together and this next chapter in the Mesa/Boogie story is a continuation of that dream. I am so fortunate for this partnership with the new Gibson after 50 years of doing what I love. It’s been the ride of my life . . . and it ain’t over yet!”
So a shrewd move that takes both brands to new heights? Who stands to benefit more, Mesa or Gibson? Tell his what you think in the comments section below.
Follow the link below for all the official details on this latest Gibson aquisistion.