A fair streaming service? With all of the heavy music you could wish for? Rokk is an upcoming music-streaming service that does a lot of things differently than Spotify. Besides its focus on Rock and Metal genres, Rokk also offers ways to pay your favorite artists directly – similar to Tidal.
Rokk ‘n Roll? What’s it all about?
As MusicAlly reports, Rokk is the brainchild of German music startup Fairmusic. The company was founded by musicians Alex Landenburg (Drummer from Heavy Metal bands Kamelot and Cyhra, among others) and Peter Moog (guitarist from Powermetal outfit Mentalist). So they might know a thing or two about heavy music.
Therefore, it’s no surprise that there will be over 200 subgenres from both Rock and Metal available on the upcoming streaming service. But Fairmusic is quite aware of the fact that Metal and Rock fans like to listen to music from other genres as well. So, there will be a massive selection of songs and albums from genres like Pop, Jazz, or Hip Hop.
Fair artist payout and crowdfunding
Spotify’s per-song rate has often been criticized, and the company’s recent decision to only pay out songs with over 1,000 annual streams didn’t exactly win the streaming service a lot of goodwill. Rokk claims that their per-song rate will be two to three times higher. They also offer a way to support your favorite band directly. You can opt to send up to ten percent of your monthly fee directly.
To get things going, Fairmusic have started a crowdfunding campaign on Indiegogo with a goal of 10,000 euros. This campaign seems to be less about an actual financing goal and more about giving interested music fans early access to the streaming service. Two funding perks are available: the ROKK Moral Support package for 1 Euro is just a way to show support. But with the 3 Months of Rokk package, you pay 10 Euros, a third of what you usually pay, and receive access “in the coming weeks”.
When does Rokk launch, and how much will it cost?
Rokk is available for everyone starting in January 2024. Initially, the service will be available in Europe and the UK, with many other markets following soon. The monthly subscription for the basic package runs at 10.99 Euros or 110 Euros annually. Besides all the Rock and Metal songs you could wish for, you get curated playlists, extensive artist bios, and other in-depth articles on all things Heavy Music (called Rokkpedia) and high-quality audio streaming (we couldn’t determine what quality exactly).
A 50 percent education discount is also available for eligible people. There is also a Family Plan at 16.99 Euros per month or 170 Euros annually that includes up to for people in one subscription. Then there is Rokk HiFi Pro, where, in addition to everything in the basic plan, you get hi-res audio streaming (FLAC). It runs at 19.99 Euros a month.