PRS has become one of the first guitar makers to cancel a major company event because of the growing impact of the Covid-19 outbreak. The company had planned to celebrate its 35th anniversary at the 2020 edition of its annual Experience PRS get-together. Rather than postpone, PRS has decided to cancel the event outright.
PRS 35th Anniversary
As an owner of several PRS guitars, I think it’s a real shame that PRS has had to cancel its Experience PRS 2020 show. Especially as the company is celebrating its 35th anniversary this year. The annual Experience PRS show is very popular with fans of the US guitar brand and I know a many will be disappointed with the announcement. But I’m also sure they will be understanding about the reasons given. In an email we received today, Judy Schaefer, PRS’s director of marketing, said:
“In the face of the evolving news around the novel coronavirus (COVID-19), PRS Guitars has made the tough decision to cancel Experience PRS 2020. The health and safety of our employees, guests, artists, dealers, distributors, and partners is our primary concern. Experience PRS is attended by our friends and customers from all over the world, and evolving international travel restrictions have also made this the responsible decision. …
Registration for Experience PRS was free of charge. Nevertheless, PRS will be issuing ticket return emails through the event software this week. Any hotel arrangements made with the hotels outlined on the PRS Guitars event page are fully refundable with cancellation by 3/20/2020. If you have made other travel arrangements, please contact your airline or other appropriate businesses as soon as possible.”
I’m sure there will be lots more announcements from PRS in the coming months to coincide with the company’s anniversary. Expect some new product announcements from the company! I will keep you all informed of any news as we get it.
PRS has already announced some beautiful guitars this year, like the PRS Custom 24 35th Anniversary model. So all you PRS fans can console yourself for now by watching the video below. I’m looking forward to seeing what else they have in store for us all this year.