Launched this week, Facebook Music Revenue Sharing is a new monetization feature for video content creators.
With TikTok completely dominating as THE short video platform for content creators, it only makes sense that other major players pivot in an attempt to reclaim market share.
So how exactly does Facebook Music Revenue Sharing work?
For starters, you need to be eligible for in-stream ads to be in this conversation. Yes, if you weren’t aware, Facebook’s video royalties are calculated based on ad impressions and something called CPM. This is the ad’s cost per 1000 impressions.
Unlike TikTok, which cleverly pays out music royalties per video created rather than views, this system will give the video creator a 20% revenue share of any income a video generates.
There are also a few guidelines that govern how music can be used in a video on the platform. The short of it is that the song itself must in some way be an accompanying element, rather than being the main focus of the video.
However, one has to question the timing of this announcement. Is this announcement a genuine opportunity for creators, or simply a placation tool to draw focus away from negative press?
Meta has faced the music recently with Kobolt publishing relinquishing the use of its entire 700,000 song catalogue, saying that they’ve “always stood for songwriters first,” and are “committed to reaching an agreement with Meta.”
This is besides the $142 million lawsuit filed against Meta by Epidemic Sound. The Stockholm-based music provider has cited multiple counts of content misuse on the platform and various other infringements.
We can only speculate how this will pan out, but is this announcement real or reactionary? Please let us know in the comments below!
More about platforms:
- A letter from Kobalt Music. Source: MBW: Music Business Worldwide