Keys & Frequencies: Thomann’s online synthesizer event hits town on 27 March
Thomann is bringing together a bunch of brands, artists and creators for an online synthesizer jamboree called Keys & Frequencies. It’s inspired by its Synth Reactor event from 2019, retooled for the Covid age.
Keys & Frequencies
Thomann are going virtual with a live, interactive and free festival of gear and gurus. It’s designed as a live platform for anyone interesting in synths where you’ll be able to check out products, view performances, listen to talks and take part in workshops.
All this takes place on 27 March 2021 between 2 pm and 8 pm (CET). The list of brands taking part includes Korg, Nord, Akai, Arturia, ASM, Dreadbox, IK Multimedia, Modal, Moog, Novation, Roland, SOMA Labs, Waldorf and Yamaha. So quite a few big-hitters there, with a couple of smaller names to keep it interesting.
On the artist side you have Mathew Jonson, Radioslave, Rebekah, Inhalt Der Nacht and Cinthie. From the world of YouTube synth shenanigans you have BoBeats, Cuckoo, DivKid, Doctor Mix, Gaz Williams, Hainbach, Look Mum No Computer, Noize London, Red Means Recording, SynthMania and Vosne. Most of this crew are from TSR19, with a couple of new faces thrown in.
RunTheWorld
The event will be run on “RunTheWorld” virtual events software which hopes to make it very interactive and exciting. My experience of virtual events over the past year has been very mixed. Last year’s virtual Superbooth was great and largely thrown together at the last moment. More organised events such as the recent NAMM, on the other hand, have been fairly disappointing. A lot of this has been down to the baffling interface, dull content and lack of information on how to take part. Hopefully, Thomann has a solid plan in place to make access easy and keep the content lively. 6 hours also doesn’t seem like a lot considering the number of contributors although the promo video does mention simultaneous live streams. At the virtual SynthBooth last year all the talks were restricted to about half an hour and rarely got going before they had to finish.
These sorts of events are a challenge and it will be interesting to see how well Keys & Frequencies comes across and engages with an enthusiastic and bored synth community.
The concept is certainly exciting and the promo video fills me with the hope of a cool event. A full schedule is coming soon.
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More information
- Event webpage.
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