Universal Audio just published a teaser video regarding a mystery new product called Spark. The launch is scheduled for March 30, 2022. You can watch the teaser video below and read my speculative ramblings…
Universal Audio Spark
Universal Audio isn’t giving us anything else to work with, save for a logo resembling a stylized flower. And that isn’t telling us anything immediately obvious. UA is a pro audio company, not a pro flower company! Likewise, our amateur forensic analysis did not provide any additional clues. No hidden meanings, no signs out of sight, no 25th frames, no backwards audio… just UAD being an absolute tease!
Where does that leave us? Well, UAD made it pretty clear that it’s broadening its product catalog beyond high-end recording interfaces. It unveiled the Volt line of affordable digital audio products along with its plans for a bespoke microphone line-up. What could be next? Well, if I had to bet money on it, it’d go towards products for the content creator market. Content creators are no longer a niche. At this point, they likely make up the majority of entry-level and ‘prosumer’ customers setting up their starter studios and upgrading over time.
If I had some more money to bet, it’d go towards the secondary assumption of a guitar/instrument-centric recording interface that is compact and connects to almost anything with a USB port. My final assumption, where I’m throwing my last 2 cents, is a device and software platform in the vein of iZotope Spire.
There’s a lot of opportunity to build an ecosystem and rope customers into it with such a product. I don’t know how well that’s working out for iZotope, though, because I can’t even remember the last time they talked about Spire. But UA has good chances at pulling off something similar, given its brand strength and decades’ worth of expertise.
Hopefully, UAD will shed more light on this whole Spark thing in the days leading to the launch. We’ll be keeping up with any news as they come.