If you’ve watched the prices of certain Moog synthesizers over the past few days, you’ve probably felt like you were riding a rollercoaster. After sudden and sharp price increases for synths like the Moog Grandmother, Subsequent 25, and DFAM, some retailers have reduced the prices again. But that’s likely a short-lived phenomenon – according to a statement from Moog, the higher prices are here to stay.
Moog raises its prices
A few days ago, Moog made headlines when the price of the semi-modular Grandmother skyrocketed to over €1400 in Europe – an increase of more than 60 percent. Several US-based retailers also increased the prices of Moog synthesizers drastically. To add to the confusion, the price of Grandmother then fell again – it currently costs less than €1000 at Thomann*. What’s this rollercoaster all about, and are the times of affordable synths gone for good?
It’s no secret that manufacturers all around the globe are struggling due to the ongoing supply chain issues and skyrocketing shipping costs. In addition, the high rate of inflation means that many consumers have to think twice before investing in new synths for their hobby. Some smaller manufacturers like WMD and Future Retro already had to give up. And Moog’s recent price increases are proof that the crisis is hitting the big names just as hard.
Part shortages and inflation
In a statement recently released on its website, Moog writes:
“The ongoing global challenges of material shortages, supply chain limitations, inflation, as well as rising raw goods and shipping costs, have made it necessary to adjust some of our pricing. A price increase is not a decision we take lightly, but one that is needed to ensure we can continue delivering the high-quality products you deserve.”
Personally, I think Moog is doing the right thing by not beating around the bush and telling us how it is. Over the past couple of years since the start of the pandemic, the manufacturer managed to keep the prices the same, which explains why the recent increase is so drastic. But hardly anyone had expected sudden price increases of this magnitude; it really is an eye-opener.
In conclusion, we probably have to adjust to the fact that synthesizers will become considerably more expensive for the time being. Moog likely isn’t the only manufacturer needing to adjust its prices due to the economic situation. That prices have fallen again in some places is probably a short-term phenomenon, as retailers are clearing their shelves of synths purchased at the old prices.
What do you think – has Moog gone too far with these price increases? Or are they justified to ensure the survival of the legendary brand?
Moog Subsequent 25
Moog Grandmother Dark
Moog Subsequent 37
Moog Sound Studio: Mother-32 & DFAM
More information about Moog
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